04
SOMBR

Rising Tides - Proposal

Warner - Sombr - 2026

Social campaign proposal - creators, pages, tastemakers

Make heartbreak travel.

Sombr's "My Body Isn't Ready" will be one of the biggest songs of his career. We want to help make it undeniable.

Option

Proposal lane

Budget

01

Volume creator campaign

$5K to seed the song across relevant creator niches and build early campaign momentum.

$5K
creator volume
02

Two nightcore / POV pages

A lightweight owned-page push to test repeatable POV and nightcore-style formats around the song.

$3K/mo
$1,500/mo per page
03

Macro tastemaker seed

$10K to test the macro layer with a focused tastemaker seed built around fashion, POV storytelling, and music-adjacent credibility.

$10K
macro starter

Volume creator refs

@charlotterebecca___Beauty / fashion / GRWM. Clean everyday format for text-on-screen heartbreak.
@stefaniaviksUK beauty / fashion / lifestyle. Easy fit for soft launch volume.
@secondhandhunsVintage fashion / street style. Outfit-as-memory content for the Sombr world.
@kaseys.playlistMood-based music curation. Direct lane for discovery and playlist-coded taste.
@michellegoldyyvolume candidate for the face / lifestyle creator pass.
@katilifevolume candidate for the face / lifestyle creator pass.
@emala.ecmicro seed for extra post volume inside the face / lifestyle creator pass.

Mock creator executions

@beautybyrositax - GRWM confession

"I wish I could've been who you wanted me to be." The sound sits under a getting-ready story about choosing not to text them.

@secondhandhuns - outfit as memory

"We clicked but timing didn't." Vintage styling framed as dressing like the version of yourself they never got to meet.

Sombr universe refs

@kaitlin_reaganRelationship, grief, and healing storytelling. The emotional core.
@monikkamanciniCreator diary, main-character GRWM, and fashion credibility.
Kaitlin angleUse the song under a real relationship read: the almost-text, the grief after timing fails, the line you never send.
Monikka angleUse the song inside a GRWM that feels like a private note: face, outfit, mirror, and the feeling before leaving.
@wbf.anaFace-led TOS. Heartbreak prompts, clean read.
@manon.ayliffeSoft lifestyle. Easy fit for volume.
@felaaliyah_Face-led volume. Longing, timing, almost-relationship.

Mock page executions

Nightcore POV page

"How it feels liking someone but not being ready for a relationship." Night drive, bedroom ceiling, rain window, looped hook.

Movie edit / nature page

"That heavy feeling in your chest when you realize there's nothing you can do." Coffee-shop table, two cups, one empty seat.